Direct mail is a sub-category for marketing. It comprises a wide variety of marketing elements, including letters, catalogs, brochures, newsletters, and postcards. The industries are aware that direct mail can provide a high profit and is also the most effective way to reach a new client. It is cheap and efficient as the mail is sent in bulk and requires less manual labor than any other form of marketing. The most important advantage of direct mail is that it acts as a bridge between the target audience and the organization. The direct mailing lists in Rochester are considered effective because the target audience is specific.
The recipients most likely to interact with the mail are selected from a large pool of data. These are the people that have similar interests or are a part of the content of the mail. This content is most likely to intrigue them to interact with the mail, which helps the organizers earn revenue. The direct mailing lists in Rochester are formed after collecting data from several resources, including phone companies, daily-use services, supermarkets, magazines, credit card companies, and websites. The recipients greatly influence the direct mail responses, and hence the organization carefully selects the people who are most likely to interact. The response rates can go as high as 30% if the correct content reaches the correct people.
The correct way to send direct mails is to make it effective. The outcome is what makes the mail useful. Such emails often use keywords and colors. The keywords need to be polite, and the colors depend on the recipient. A neon-colored dress might feel inappropriate for a professional institution, or a casual yellow dress might not suit a businessman. To involve the reader in the ordering process, many mailers enclose “yes” or “no” stickers to be stuck onto the order form. These buttons, when clicked, take you to other websites or web pages which makes it a very easy task.